How I work

Every brand needs a clear, compelling story. I can help you tell yours. 

Why I’m different

I’m an experienced creative director and brand strategist with a Ph.D. in English. That means I know what makes stories connect with people. 

When you spend more than 10 years studying storytelling, you come away with a deep understanding of how we make decisions with our heads and our hearts—and a powerful set of tools for connecting with people and what they care about.

Add to this storytelling foundation a set of design-thinking tools gained from years of client work, and you get me, a thinker who knows how to make ideas matter to all sorts of audiences, from stakeholder groups to everyday consumers. 

What I do

Brand strategy—I can lead the whole process of defining the why and how of your brand. From articulating key messages with stakeholders to creating a compelling, multichannel content strategy that resonates, I’ve helped brands move their story from confusion to clarity to connection.

Content strategy and writing—I can turn core brand messages into connected content experiences that tell a powerful story across multiple touchpoints and channels. And I've been getting paid to write—and improve others' writing—for 25 years. 

Creative direction—As a creative leader, I create the conditions that help teams do their best work. That means creating clarity about what we’re aiming for—and then giving them freedom to try amazing things. I believe in stretching my people toward things they didn’t know they could do, providing the right feedback and inspiration to keep them reaching higher.

Facilitation and ideation—I have a long track record of helping groups define and solve problems creatively. From teaching in university classrooms and leading corporate training sessions to serving as primary client consultant and guiding creative teams toward their best ideas, I forge group dynamics that result in breakthroughs.

Who I work with

Marketing executives who need to set their brand apart

Organizations that need strategic clarity and internal alignment

Creative teams that need daring and compassionate leadership

Partners and stakeholders in marketing outcomes

Storytellers and communicators who need to make authentic connections